Monday Feb 17, 2025

Julie Discloses All: The Asset Sale Exposed

The tables are turned in this episode.

I am in the hot seat revealing all about my own acquisition story.

I am joined by Astan Morarji, a Multi-Exited Founder and Leader, who interviews me on the importance of acquisitions in business growth and the challenges faced during my recent acquisition.

We discuss the significance of understanding client relationships, the learning process in acquisitions, and the drive to help business owners maximise wealth and create generational wealth through strategic business decisions.

Financial literacy is so important for business owners, especially in acquisitions. So, we explore the common concerns sellers have during the acquisition process, the significance of warranties and fair terms, and the misconceptions surrounding no money down deals.

This was a lot of fun to be hot in the hot seat, I do hope you enjoy this episode!

"Acquisitions should be a growth vehicle" – Julie Wilkinson

Timestamps

01:27 - An introduction to Astan

03:13 - Julie's background and journey into business

08:25 - How her background shaped her as a business owner

09:59 - The details of Julie's acquisition

12:30 - How long did the acquisition process take?

15:07 - The complexities of the asset sale

20:52 - The seller's relationship with the clients

24:08 - De-risking concerns with the deal

30:50 - What has Julie learned from this deal?