Monday Apr 17, 2023

Perry Newton – Is your brand ready for sale?

Asking the right questions is essential for anyone thinking of selling their business. It is the only way to find out if your brand is truly ready for sale. In this episode Perry Newton discusses his experiences within the acquisition space to help you make sure your brand is well positioned to sell.

Perry Newton is a Marketing and Sales expert with over 25 years of experience who creates results, greater monetary and people efficiencies and a sustainable consistent and growing bottom line. He created a luxury Sunseeker Motoryacht fractional and charter company and headed a large, branded hotel group sales and marketing interest whilst holding the MD role. All of this means his insights into acquisition strategy are second to none.

“As we've grown, we've acquired other businesses that have added value to the individual parts of what we've done.” – Perry Newton

Timestamps

4:20 – Understanding strategy is important from the start

9:50 – Where to spend money on marketing

12:20 – The importance of brand impressions

17:19 – Acquisition strategy without costing the world

21:07 – Perry on selling to a bigger corporation

26:58 – What information should you have in due diligence?

Connect with Perry Newton

LinkedIn - https://www.linkedin.com/in/perrywnewton/?originalSubdomain=mt

twentysixsix - https://www.twentysixsix.com/#1

Twitter - https://twitter.com/KevPezGoDakar